Early Access Available

Full closet.

Nothing to wear.

SIMPLARA

Good morning. I picked 3 outfits for today.

7:30 AM · Every morning

How SIMPLARA Works

Every morning, LUMI sends you 3 ready-to-wear outfits.

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Morning arrives — outfits ready

LUMI checks your wardrobe, analyzes the weather, and prepares 3 complete outfit options before you even wake up.

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Upload your clothes

Take photos of your clothes or add them to your digital wardrobe

→

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AI organizes your wardrobe

SIMPLARA identifies categories, colors, style, seasonality and possible combinations

→

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LUMI prepares your morning outfits

Every morning, LUMI checks your wardrobe, weather and plans — then prepares 3 outfit options before you even open the app

The more you use SIMPLARA, the better it understands your style

Your Daily Scenario

🛏️

Woke up.

📱

Got push notification.

✨

Chose outfit.

🚀

Went to live.

Every morning, LUMI sends you a push notification with 3 ready-to-wear outfit options — selected from your real wardrobe and matched to the weather, your plans and your personal style.

9:41

📶📡🔋

SIMPLARA

Good morning. I picked 3 outfits for today.

now

Option 1: Casual

☀️ 18°C

Option 2: Business

☀️ 18°C

Option 3: Smart Casual

☀️ 18°C

⏰ 7:30 AM

LUMI works before your morning even starts

While you wake up, it checks the weather, scans your wardrobe and prepares 3 complete outfit options for your day. Open the notification, choose the look and get ready faster.

LUMI sends a morning push notification

You wake up with 3 outfit options ready

The outfits are built from your real wardrobe

Weather, occasion and style are already considered

You choose the look — LUMI does the thinking

No morning stress

No standing in front of the closet thinking what to wear today

No 'I HAVE NOTHING TO WEAR'

While you wake up — LUMI already knows what you'll wear.

SIMPLARA forms a daily habit through push notifications. The app doesn't wait for you to remember it — it becomes part of your morning.

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Coming soon

FIRST 888 (Founders Club)

FIRST 888 (Founders Club) is launching soon. Join the free waitlist in the meantime to get early access updates.

Frequently Asked Questions

Everything you need to know about SIMPLARA and LUMI

SIMPLARA first helps you use what you already have. The entire purpose is to help you rediscover and maximize your existing wardrobe before buying anything new. After sorting through your items, LUMI recommends buying only what will truly enhance your wardrobe.

No. SIMPLARA is for men and women who want to look more stylish and build outfits faster. Our AI works equally well for all clothing types and styles.

You upload clothing photos from your wardrobe, and our AI classifies items by category, color, style, seasonality and other parameters. The more items you add, the better LUMI understands your wardrobe and can suggest combinations.

LUMI is an AI wardrobe assistant. It helps create outfits based on your existing wardrobe, weather, and preferences, but does not judge your appearance or try to change your personal style.

Yes. A separate wardrobe classification service with expert stylists is planned. They will help you upload items into your wardrobe and organize them correctly for the best AI recommendations.

FIRST 888 (Founders Club) is a one-time membership limited to 888 spots. First 88 members pay $5, then price increases. You get a Founder Badge, early access, closed community, influence on product development, special launch terms, event invitations, collectible merch, and your name on the Founder Wall.

The product is preparing for MVP testing. Join the Founders Club now to secure your spot and get priority access when we launch.

We're planning a free tier with core features. And a premium subscription with advanced features such as: wardrobe classification, outfit challenges, LUMI room customization, and expert consultations.

Your wardrobe data is private and secure. We never share your personal information or clothing items with third parties. You have full control over your data.

Unlike generic AI stylists that show random outfit ideas, SIMPLARA works with your unique style and complements it. LUMI recommends buying only what will truly enhance your wardrobe. It's a complete wardrobe ecosystem with AI, gamification, community features, and smart recommendations.

Still have questions?

We're here to help! Reach out to us and we'll get back to you as soon as possible.

Join the Waitlist.Become a Founder.

Join our free waitlist for early access or become one of the first 888 founding members.

Join the waitlist

Quick signup — takes 30 seconds

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Early Access

💎

Coming soon

🎯

Shape the Product

Benefits for early users:

✓ MVP testing opportunities✓ Influence product development✓ Option to upgrade to Founders Club anytime